Last Sunday, Breaking Bad won a Golden Globe for Best TV Series, Drama while just this week there was breaking bad news that blue meth was on the rise in New Mexico.
Reportedly various distributors are now selling meth tinted blue inspired by Breaking Bad to create a stronger brand loyalty and user base. However, this branding tactic may have already backfired as the chemicals used to make the meth blue have made some users extremely ill.
Concerns surrounding the blue meth include the fear that it will inspire new people to try it. According to Kevin Abar of the Department of Homeland Security in Albuquerque, “We’re concerned that individuals may find it sexy and want to try it and utilize the drug and it’s very addictive.”
Popular TV series can have surprising unintended consequences and this is certainly one of them. The writers, producers and cast of Breaking Bad have at different times expressed that they hoped the series would deter meth abuse rather than promote it. After all, the show is replete with death, drama and destruction at every turn.
We find these characteristics to rule the lives of meth addicts we treat here at Harmony Foundation as well. Whether it is blue or white, meth takes a serious physical, mental, spiritual and social toll on those who use it and it is unfortunately a drug with staying power. Although we can’t control the distributors and their marketing ploys, we can provide comprehensive addiction treatment for meth addiction at our Colorado drug rehab center to help addicts out of the hopelessness meth creates.